REACT Method by Terry Sullivan
Date: Thursday, June 20th 6:30-8:30pm
Location: Space at the Steps, 1301 First Avenue, Level A, Seattle, WA 98101 (halfway down the steps on the right)
REACT is a method and metric for capturing, quantifying, and visualizing users' impressions of, or reaction to, an application or artifact. REACT can be used with any technology, at any level of maturity, from static screenshots to fully developed applications. REACT provides a reliable and valid measure of both the consistency of users' impressions and the degree to which those impressions match stakeholder expectations. REACT visualizes user narratives in a way that allows stakeholders to "see what users see." This presentation describes the development and validation of the REACT method, with multiple examples and case studies.
Terry Sullivan developed the REACT method while working at Microsoft. He holds a PhD in Information Science and spends his free time thinking up ways to apply insights and methods from quantitative psychology to problems and issues in User Experience.