February Meeting: Trust in User Experience

  • 26 Feb 2009
  • 6:00 PM - 8:29 PM
  • Microsoft Bldg 27 North Olympic Room: 3009 157th Place NE Redmond, WA 98052


A number of companies are making a big bet on providing “services in the cloud”.   But customers are wary.   They are very concerned about their personal data falling into the wrong hands or being used against them.  While there have been numerous investments to improve privacy and security, there remains a critical weakness – the “trust user experience” (TUX).  

Today users are asked to make many challenging trust decisions, unfortunately, there are multiple trust models in play, defaults are not always the safest choice, guidance isn’t always that useful, and reputation information is often unavailable.  Many users click through these critical checkpoints for a variety of reasons.   Making the wrong choices can expose them to a range of harms from identify theft to system hijacking.  And the stakes are going up.  New services, like those that help you manage your health records, allow customers to store their most sensitive personal data on line and share it with family, friends, and even third parties.  Making privacy and security features more usable is a key enabler for these scenarios. 

TUX is a combination of the user interface presented, the underlying architecture, and the conceptual trust model the user brings to table or is encouraged to adopt.  To achieve meaningful improvements, all aspects need to be considered.

This talked is aimed at usability researchers, designers, program managers, developers, and architects who want to learn more about TUX along with some of the latest research and strategies for making it better. 


Jeffrey Friedberg is Chief Trust Architect for Microsoft. He is currently investigating ways to make privacy and security features more usable for consumers and businesses.   He speaks publicly on strategies for reducing Internet threats such as identity theft and has testified before congress on protecting users from spyware.  He co-authored the Microsoft Privacy Standard for Development and was responsible for Windows Privacy.   Previously at Microsoft he focused on privacy and legal issues relating to the Windows Media Platform and was a Group Program Manager for Microsoft's graphics software. He has over 25 years of software development experience and has delivered products that range from graphics supercomputers used in medical imaging to next generation gaming devices. As VP of Engineering at Silicon Gaming, he helped launch an IPO and chaired the Gaming Manufacturers Association. At Digital Equipment Corporation, he co-architected the industry standard 3D graphics extensions for the MIT X Window System. In addition to being a Certified Information Privacy Professional, he has a formal background in Computer Graphics and a B.S. degree in Computer Science from Cornell University.


Microsoft Campus, Building 27 North

3009 157th Place NE
98052, United States
Olympic Room

The Olympic Room is to the left after you enter the building. It does not require a card key and is open to the public.

Note: There are two building 27s - you're looking for 27 North

6:00-7:00 Networking

7:00-8:15 Presentation and Q&A

8:15-8:30 Announcements

Powered by Wild Apricot Membership Software