April Meeting: Mapping targeted opportunities to improve user experiences in knowledge work

  • 23 Apr 2009
  • 6:00 PM - 8:29 PM
  • Google Office in Fremont: Northlake Way, Seattle, WA 98103


  • Free registration

Registration is closed


Jacob Burghardt will speak about mapping targeted opportunities to improve user experiences in knowledge work.


Truly enhancing the essential flows and outcomes of knowledge work with an onscreen application requires definers and designers to have a nuanced understanding of how things are currently done. 

Even as many product teams use abstracted models to discuss short lists of “inefficiencies,” “pain points,” or generalized “insights” and “unmet needs,” they may be overlooking some concrete opportunities to desirably improve user experience and work performance.

To capture a broader range of opportunities for high value design ideation, teams can take a step back from their detailed rationalizations of work practice and reconsider some “big ideas” about how computing tools can meaningfully support thinking work.

With the goal of inspiring attendees to envision more compelling, fruitful, and humanized applications, this presentation will:

- Briefly survey the current state of specialized tools for people practicing their chosen vocations

- Make the case that many product teams could benefit from reassessing their own ideas about how their offerings might provide value in use

- Engage the group with ideas for visually mapping targeted opportunities to more thoughtfully enable and support work practices


Jacob Burghardt is a research, strategy, and design consultant at Flashbulb Interaction, Inc, a specialized studio that collaborates with clients to drive vision at the forefront of knowledge work user experiences.

He has consulted to industry leading clients on a range of different workplace computing tools, including products for aviation navigation, scientific instrumentation and data analysis, financial trading, and creative asset workflow. 

A graduate from University of Washington with B.S. degrees in Psychology and Technical Communication, his first e-book, "Working through Screens:100 Ideas for Envisioning Powerful, Engaging, and Productive User Experiences in Knowledge Work," is freely available for download at www.FlashbulbInteraction.com/WTS.html

Location: Google in Fremont

Google's Fremont, WA Offices
Waterside, 651 N. 34th St.(Northlake Way), Seattle, WA 98103 (Note that the location has its address of "34th street", but actually has its entrance off of Northlake Way!)
Here's a link to a more thorough Google Map that has great labeling of areas with free street parking (the meeting is in the green highlighted engineering office, not the red highlighted sales office).

Textual description of the street parking:

    * N. 34th Street: From Waterside head West to 3-way stop and turn right onto Evanston, go to the top of the hill and at the next 4-way stop turn left – parking available on both sides of the street for three blocks

    * N. 35th Street: From Waterside head West to the 3-way stop and turn right onto Evanston, go to the top of the hill and at the 4-way stop go straight, continue 1 more block and turn left onto 35th – parking can be found on either side of the street on 35th

    * Phinney Ave. N.: From Waterside travel West, go straight through 3-way stop, the road will pass Sound, Mind, Body gym on the Left and then curve up and there will be a 4-way stop – continue straight through the intersection and parking is available on both sides of the street on Phinney.

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