Tom Rideout presents, "It's not all about the user - tailoring experience design to your business"

  • 05 May 2011
  • 6:30 PM - 8:29 PM
  • Univ of WA, Sieg Hall 134


Tom describes how to create competitive advantage by tailoring experience strategy and design to your business system, and elevate the contribution of your experience design teams.

A laser focus on the end user may be exactly the wrong thing for your business. Changing how people live, work and play is a joy for professional experience designers. Doing this in a way that best benefits your business requires a strategy based on the answers to some basic questions about the stakeholders in your business system. Who will we benefit? Whose work or experience must change to provide that benefit? Who will choose our solutions over others? What experiences do each of the people in these roles have that will be attributed to our company or brand?  


Tom managed customer experience strategy and design for the Hewlett Packard Corporation for several years, managing world-wide teams to develop brand-aligned customer experience visions, strategies, and the means to implement and maintain them, including business cases, experience objectives at each touchpoint, governance processes, and an implementation plan to operationalize the brand.

Currently, Tom develops innovation programs at Liberty Mutual Corporation with an emphasis on open innovation and customer-centered methods.  Tom was one of the founding chairpersons of the board of PSSIGCHI, and is the current past-chairman of the board. 


University of WA, Sieg Hall 134 (We've had previous meetings in the same room). It's easiest to park in the C1-C5 Central Garage. The entrance is off of 15th Ave.


6:30-7:00 - Networking

7:00-7:10 - Opening announcements

7:10-8:00 - Tom Rideout

8:00-8:30 - Q&A


Note: This event is free and registration is not required.

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