Affective Color in Visualization
Communicating the right affect, a feeling, experience or emotion, is critical in creating engaging visual communication. For the paper “Affective Color in Visualization,” Maureen Stone, Lyn Bartram, and Abhisekh Patra carried out three studies examining how different color properties (lightness, chroma and hue) and different palette properties (combinations and distribution of colors) contribute to different affective interpretations in information visualization where the numbers of colors is typically smaller than the rich palettes used in design. The results show how color and palette properties can be manipulated to achieve affective expressiveness even in the small sets of colors used for data encoding in information visualization.
Maureen Stone, Senior Manager of Tableau Research, will present learnings from her co-authored paper “Affective Color in Visualization.” This paper was accepted and presented at the CHI Conference on Human Factors in Computing Systems, ACM, in 2017.
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6:30 PM: Doors open
6:30 - 7:00 PM: Food and networking
7:00 - 8:30 PM: Presentation with Q&A
8:30 PM: The event concludes
In addition to her research, she offers both scientific and practical advice to development teams on all topics visual, from color selection to map design. She has been involved with Tableau since 2004, when she designed the initial data colors for Tableau 1.5. She joined the company in late 2011, was a founding member of the Research Team in 2012, and became a Research Manager in 2015, and now manages the entire Tableau Research team. For Tableau 10, she led a major redesign of the Tableau colors.
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