In the startup world speed to market is everything.
This talk covers how it is possible to embed user insights into a rapid software development cycle by conducting usability studies that break the stereotype that "research takes too long."
Justin Marx and Rebecca Destello will illustrate how to plan, conduct, analyse and inform development sprints in just one week with what famously became known as "Witness Wednesdays."
You will learn:
When you should consider implementing short-turnaround user studies
How to organize short-turnaround user studies to promote rapid iteration
How to keep user feedback from creating confusion and churn in the development process
Tips for engaging your organisation in gathering and synthesising user feedback
Our speakers are Justin Marx, Product Designer and Rebecca Destello, Manager, Research & Insights - both with Atlas Informatics.
Justin Marx is a product designer at Atlas Informatics, a Seattle-based startup focused on revolutionising personal search. Prior to Atlas, Justin was Principal UX Designer at Nordstrom, where he worked across disciplines to design and deliver world-class online customer experiences.
Outside the office, he can be found prototyping and rapidly iterating in the kitchen, on the floor with a pile of Lego, and up in the mountains with a camera and compass.
Rebecca Destello leads the user research program at Atlas Informatics, a startup that’s building the world’s first personal search engine, Atlas Recall. She is also an Affiliate Faculty member at the University of Washington’s Human Centered Design & Engineering (HCDE) department where she has been teaching graduate students in user-centered design, design thinking, usability testing, and web design since 2012.
She received her Master’s Degree in Human Centered Design & Engineering (HCDE) at the University of Washington in 2011. Prior to that, she received a BA in Interdisciplinary Visual Arts, with a focus on design, printmaking, and art history, also from the University of Washington. Find Rebecca on Twitter at @rebeccadestello.